FiTZi® the completely individualized reference project of the Australian sports retail chain The Athlete’s Foot (TAF) laid the foundation for customized concept in the field of footwear fitting. When looking for a new measuring system for retail business, The Athlete’s Foot decided to go with zebris. And success speaks for itself: Within one year, over 1.5 million feet have up to now been analyzed in more than 130 sports stores. 

FiTZi® is the epitome of an individualized footwear fitting concept. Being based on our pressure distribution measurement platform FDM for gait and stance analysis it is complemented by software and camera/lighting.

Camera-/Lighting unit, screen stand, pressure platform and software were designed in close cooperation with The Athlete’s Foot according to the look and feel of the newly developed FiTZi® measuring system. The graphic user interface of the zebris FDM software suite was optimized in order to create an interactive customer experience.

Three running types as well as gait line, roll-off behavior and Center of Pressure (COP) track are evaluated in clearly arranged easy-to-understand graphics. The touch surface eases the system’s operation. The iPad Mobile client provides a comfortable way for sales advice on the shoe shelf.